Analytics setup
Analytics that actually tells you what is converting.
Most small business websites have GA4 installed but tracking nothing useful. The form fires no event. The phone-call clicks are not measured. The booking-system success is invisible. We set up GA4, Tag Manager, cookie consent, and the conversion events that actually matter to your business - in one engagement.
The short answer
A basic GA4 install ships inside the Google Setup Pack (from $350, free with Growth and Scale builds); the complete analytics setup with conversion events, Tag Manager and dashboards is quoted on request.
$350 in the Google Setup Pack
A basic GA4 install ships in the Google Setup Pack (with GBP + Search Console). The complete setup on this page is on request: tell us what you need to measure and we quote it.
Included free with Webstallion Growth and Scale builds, and for SEO plan clients.
A full analytics build is scoped per business, so this is one of the few places we quote rather than publish a fixed number. Why we publish prices everywhere else explains the difference.
What's included
Real conversion tracking, not vanity metrics.
GA4 property setup
Fresh GA4 property under your account, data streams configured, internal-traffic filtering set up so your own visits do not pollute the numbers.
Tag Manager container
GTM container so you can add and remove tracking tags later without touching the site code. Workspace shared with your team if you want.
Cookie consent banner
Privacy Act 1988-aware consent banner that gates analytics until the visitor agrees. Lightweight, mobile-first, non-intrusive.
Conversion events
Form submissions, phone-call clicks (tel: clicks), email-link clicks, booking-system confirmations (Google Appointment Schedule, HotDoc, etc), and primary CTA clicks all wired up as named GA4 events.
Search Console link
GA4 connected to Google Search Console so impression and ranking data flows in. Sitemap submitted, ownership verified.
Reporting dashboard
A single Looker Studio dashboard with the metrics that actually matter for your business: traffic by source, conversion rate, leads by channel.
FAQ
Common questions about analytics setup.
What is the difference between the basic GA4 install and this complete setup?
The basic install (part of the $350 Google Setup Pack) creates your GA4 property, installs the tag behind a consent banner, and gets Google's automatic events flowing. The complete setup on this page adds conversion events, Tag Manager, Search Console linkage and a reporting dashboard. It is available on request: state what you need to measure and we quote exactly that.
I already have GA installed. Do I need this?
Probably. Most websites we audit have GA installed but no conversion events firing, no Tag Manager, no Search Console linkage, and no cookie consent. "GA is installed" and "GA is configured" are different things.
Is this Privacy Act compliant?
Yes. The cookie consent banner gates analytics until the visitor opts in, which keeps you on the right side of the Privacy Act 1988 and the Australian Privacy Principles. If you operate in the EU we can wire up GDPR-grade consent instead.
Can you do this for a site I built on Squarespace / Wix / WordPress?
Yes. GA4 and GTM work the same way on every platform. We will install them via the relevant platform's tag-injection mechanism (Squarespace code injection, Wix custom code, WordPress GTM plugin).