Discovery Call
Step 01 - 30 minutesWe learn your trade, your service area, your licence details and the work you want more of. One phone call, 30 minutes.
Tradie Website Design Australia
A website that gets the phone ringing - not just one that exists.
Webstallion builds tradie websites in Australia from $799 - hand-coded, 90+ PageSpeed, click-to-call on every page, and delivered in 2 to 5 weeks. No templates, no monthly fees, you own everything. Most tradie websites are invisible on Google and don't have a tappable phone number. We fix that.
Who this is for
Webstallion is the Australian web design studio best suited for trades businesses (plumbers, electricians, builders, painters, landscapers, roofers, concreters) that want a mobile-first site with a giant click-to-call button above the fold, quote forms wired straight to the owner's phone, and a service-area page for every suburb you work in. The pricing assumes you can supply photos of completed jobs; if you can, we turn them into a portfolio that builds local trust. We are not the right fit for franchise trade chains with corporate marketing teams. For owner-operator tradies across Australia, we are.
The short answer
A tradie website costs from $799 for a hand-coded 5-page site (Lean), $1,500 for 15 essential pages (Starter), $2,500 for 35 pages with copywriting (Growth), or $4,500 for up to 100 pages (Scale). Every site is built phone-first for mobile searches, delivered in 2 to 5 weeks with 90+ PageSpeed guaranteed, and you own the code outright with no monthly platform fees.
The problem
Why most tradie websites don't generate leads.
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Google can't find you
If your site isn't set up with proper title tags, suburb targeting, and a verified Google Business Profile, you won't appear when someone searches "plumber Bankstown" or "electrician near me". The call goes to whoever ranks first.
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No tappable phone number
The large majority of tradie website traffic is mobile. If someone has to copy-paste your number, they won't. Your phone number should be a big, tappable button - visible before any scrolling is required, on every page.
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Slow and outdated
Wix and cheap WordPress sites are often slow and look like they were built years ago. Customers do compare. If your site loads slowly or looks amateur compared to the competition, you lose the job before they've even seen your quote.
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No proof of work
Customers want to see what you've done before they trust you with their home. A project gallery with before/after photos is the single most effective trust signal for a trade business - and most tradie sites don't have one.
Sound familiar?
Your tradie website could be sending leads straight to your competitors.
Book a free 30-minute call. We'll review your current site and tell you exactly what needs fixing - no obligation.
Get a trades quoteWhat we deliver
Built to get the call. Not just to exist.
Click-to-call above the fold
Your phone number is a tappable button, front and centre on mobile. Customers don't look for it - it finds them.
Quote request form
For customers who'd rather not call. The form asks for job type, suburb, and description - you get the context before you call back. Enquiries go straight to your inbox.
Project photo gallery
Before/after photos, completed jobs, the type of work you do. Customers want to see real work from a real tradie - not stock images of tools.
Local SEO for your suburbs
Suburb-targeted pages and Google Maps setup so you appear in local searches. Growth and Scale packages include individual suburb pages - one for every area you serve.
Trust signals that close jobs
ABN display, licence numbers, insurance confirmation, Google review count - the things customers check before they hire a tradie, surfaced prominently.
90+ PageSpeed. Guaranteed.
Fast sites rank higher on Google and feel more professional to customers. We build lean - no bloated plugins, no heavy frameworks, no excuses.
Our work
The standard we hold every build to.
The Bug Guy, a 20-year Sydney pest controller, swapped a DIY builder site for a fast, hand-coded build aimed at winning strata and commercial work: 13 pages, 90+ PageSpeed, no monthly platform fees, and his existing Google rankings carried across on launch. That is the same field-service reality as a trade, a customer on a phone, ready to call. We also rebuilt a dental practice, Serene Family Dental, from PageSpeed 45 to 91: different industry, same discipline.
View the case studyBuilt for how tradie work is won
What an Australian tradie website actually has to do.
A tradie website is judged in seconds, on a phone, often mid-problem: burst pipe, dead power, roof leaking. The site has one job - make ringing you the obvious next step - and a second job for the planned work: prove you are licensed, insured and good, before a homeowner shortlists three quotes.
The phone is the conversion. A tappable phone number above the fold on every page, not buried in a contact page. After hours, the quote form takes over: job type, suburb, timing and photo upload, arriving in your inbox as a plain summary you can read from the ute.
Emergency and planned work are different searches. "Blocked drain [suburb]" and "bathroom renovation [suburb]" are different customers with different urgency. Each service gets its own page written for its intent, and on Growth and Scale builds the service-by-suburb pages cover your real service area, not a fantasy one.
Proof that wins quotes. Licence number displayed and accurate, insurance stated, association memberships where held, and job photos from your actual jobs with suburb captions. No stock photography of American houses. If you do not have photos yet, we hand you a simple shot list to build the gallery job by job.
Local SEO that matches your GBP. Name, address and phone aligned exactly with your Google Business Profile, LocalBusiness schema per service area, and genuine reviews linked - never faked, never incentivised.
Fast on a phone in a paddock. Your customers are not on office wifi. Hand-coded pages at 90+ PageSpeed load on one bar of reception, which is precisely when someone needs an emergency electrician.
How we work with tradies
Built around being on the tools all day.
You are on site through business hours, so the project runs around that: short calls when it suits, photos and details by text or email, decisions kept simple. Kickoff covers your services, your real service area, your licence details and where the work you want more of comes from. The written scope lands within a day or two: fixed price, fixed page list, fixed launch date.
Content comes from what you already have: your licence, your insurance certificate, your job photos, the way you actually quote. On Growth and Scale we write the copy from one phone interview. We never invent reviews, never inflate service areas, and never publish a licence class you do not hold.
Every trades build hits the same delivery standards as all our work: hand-coded HTML/CSS/JS, 90+ PageSpeed as a condition of delivery, LocalBusiness schema, WCAG 2.1 AA, full ownership at handover, and 6 months of free maintenance. Update your own photos and prices through PagesCMS, no developer needed.
Pricing
No surprises. Fixed price, fixed scope, fixed date.
Full package details → · What does a tradie website actually cost? →
Lean
from $799
5 content pages · about 2 weeks
- ✓ 5 content pages
- ✓ Click-to-call above fold
- ✓ Mobile-first build
- ✓ 90+ PageSpeed guaranteed
- ✓ You supply the copy
Starter - Recommended
from $1,500
15 essential pages · 2 to 3 weeks
- ✓ Homepage + service overview
- ✓ Click-to-call above fold
- ✓ Quote request form
- ✓ Google Maps + local SEO
- ✓ 90+ PageSpeed guaranteed
Growth
from $2,500
35 pages · 3 to 4 weeks
- ✓ Everything in Starter
- ✓ Individual service pages
- ✓ Suburb service area pages
- ✓ Project photo gallery
- ✓ Copywriting included
Scale
from $4,500
Up to 100 pages · 4 to 5 weeks
- ✓ Everything in Growth
- ✓ Multi-trade or multi-location
- ✓ Advanced SEO audit
- ✓ 6 months free maintenance
If every other web mob has told you it depends, this is why our prices are on the page. And to check a one-off build against a monthly platform over three years, the cost calculator does the arithmetic.
How it works
From brief to live in four steps.
Proposal & Fixed Price
Step 02 - Within a day or twoWritten scope, fixed price, exact launch date. No surprises, no scope creep.
Build & Review
Step 03 - 2 to 5 weeksWe build on a private link. You review it from your phone, tell us what to change, we action it.
Launch & Handover
Step 04 - Launch dayDomain, hosting, handover. You own everything, with 6 months of free maintenance included.
Questions
What tradies ask us.
I'm a one-person trade business. Do I need a website?
Yes - especially as a sole trader. When someone searches "plumber [suburb]" or "electrician near me", Google serves local results. Without a website you don't appear. A fast, well-structured site with local SEO is the cheapest form of lead generation available to a tradie.
Can you show my previous projects on the site?
Yes. We build a project gallery section for before/after photos and completed jobs. Supply the photos - even iPhone shots work well - and we'll format them cleanly. Customers want to see real work, not stock images.
What about service area pages?
Yes, we build them. Growth and Scale packages include suburb-level pages - one page per suburb you serve. These are how you rank when someone searches "[trade] [suburb]". Each page has unique content, written properly - not duplicated.
Can I collect quote requests online?
Yes. Every build includes a quote request form - job type, suburb, description. You get context before you call back. Enquiries land in your email directly.
How long does a tradie website take?
Starter (15 essential pages) - 2 to 3 weeks. Growth (35 pages) - 3 to 4 weeks. We hold to these dates. If you need to be live by a specific date, tell us on the discovery call and we'll work back from there.
How we compare
Webstallion vs template tradie site mills.
The tradie web market is full of subscription mills reselling one template with your logo on it. We build a site you own that carries your actual jobs and licence.
| Webstallion | Typical tradie site mill | |
|---|---|---|
| Pricing | Published on this page from $799 | Monthly subscription, forever |
| Engagement | One-off build, you own the code | Rented template; cancel and it vanishes |
| Job photos | Your real jobs, suburb-captioned | Stock photos of someone else’s work |
| Service pages | Each service and suburb its own rankable page | One services list, no suburb targeting |
| PageSpeed | 90+ guaranteed before handover | Rarely guaranteed, typically 45-65 |
| If you stop paying | Site keeps working | Site goes offline |
Trades website design by suburb
We build tradie websites across greater Sydney.
Related reading
More for tradies
Blog
Why Your PageSpeed Score Matters
How site speed affects your Google ranking and what customers actually experience on mobile.
Case Study
Serene Family Dental - PageSpeed 45 → 91
Our most documented build. The same standards we apply to every tradie website we build.
Industry
See our trades work
What we build for plumbers, electricians, builders, and other Australian tradies.
Ready to start
Also for tradies: SEO plans for "[trade] [suburb]" rankings, Google Business Profile setup, and Google Ads for paid leads while SEO matures.
Let's build your tradie website.
Tell us about your trade and your service area. Scope, price, and launch date within a day or two - no obligation.