Web Design
Five web design tiers. Fixed pricing. Hand-coded.
From a 7-page Lean build at $999 to a 60-page Scale build at $4,990, plus a Custom tier scoped in conversation, every site is hand-coded, delivered in 2 to 5 weeks, and ships with a written scope and a fixed price within a day or two of the discovery call.
The short answer
A hand-coded website costs from $999 for a 7-page site (Lean), $1,990 for 15 pages (Starter), $2,990 for 35 pages with copywriting (Growth), or $4,990 for up to 60 pages (Scale). A Custom tier is scoped in conversation with no set page count. Every build ships in 2 to 5 weeks, includes 6 months of free maintenance, and you own everything outright with no monthly platform fees.
The five tiers
Pick a tier. We handle the rest.
Prices below are starting points; mid-size scopes (say, a 7-page build) get their own quote. Every tier includes the backend essentials (sitemap, privacy policy, T&Cs, llms page), 6 months of free maintenance, and $0 hosting on Cloudflare. We never bill hourly and we never let scope creep eat the margin.
Lean
from $999
7 content pages · about 2 weeks
A simple, professional site that gets you online fast.
- ✓ Hand-coded HTML/CSS/JS, mobile-first
- ✓ Click-to-call
- ✓ Backend essentials, on top of the 7 pages
- ✓ 6 months free maintenance
- ✓ You own the code at launch
Not included: lead-routing forms, local SEO, blog, copywriting, keyword research, the Google Setup Pack ($350 add-on). You supply your own content.
Start with LeanStarter
from $1,990
15 essential pages · 2 to 3 weeks
Where most small businesses should start.
- ✓ Everything in Lean
- ✓ 15 essential pages, shaped to your scope
- ✓ Contact form with lead routing
- ✓ Click-to-call and Google Maps
- ✓ Local SEO foundations
Add-ons: Google Setup Pack ($350) · blog setup ($250) · copywriting ad hoc. Excludes keyword research and integrations.
Choose StarterGrowth - Recommended
from $2,990
35 pages · 3 to 4 weeks
The tier that makes your website earn its keep.
- ✓ Everything in Starter
- ✓ A dedicated page for every service
- ✓ Keyword research and copywriting
- ✓ Blog section, full schema
- ✓ Google Setup Pack included free
- ✓ Up to 2 integrations
Scale
from $4,990
Up to 60 pages · 4 to 5 weeks
Every service, every suburb you work in.
- ✓ Everything in Growth
- ✓ Full services x locations page matrix
- ✓ Multi-location support, per-location schema and Maps
- ✓ Conversion landing pages, up to 3 integrations
- ✓ 2 months of the SEO plan included
Custom · POA
Built around your business, not around a package.
For requirements that do not fit a tier. We scope it in conversation and quote it per project. No fixed page count, no preset inclusions, and nothing promised before we understand what you need.
Not sure a fixed price beats a subscription? The 3-year cost calculator puts the priced tiers next to Squarespace, Wix, WordPress and Webflow with the monthly fees counted. Why a studio would publish its rates at all is explained here.
In every tier
The standards we deliver on every build.
- Built for speedOur sites typically score 90 or above on Google PageSpeed Insights at delivery. Not a contractual guarantee, and scores shift as you add content, but it is what good practice produces. Test any of our live sites.
- Hand-codedNo WordPress, no Squarespace, no Wix. View-source proves it.
- You own everythingCode, domain, hosting. No monthly platform fees ever.
- 6 months free maintenanceSmall updates and fixes covered for six months after launch. No retainer, no major-work surprises.
- Backend essentials includedSitemap, privacy policy, T&Cs and an AI-readable llms page ship with every build, in addition to your tier page count.
- Fixed delivery dateWritten in the scope. If we miss it, that is on us.
- WCAG 2.1 AAAccessibility is part of the build, not an upsell.
- Schema everywhereLocalBusiness, Service, FAQPage, BreadcrumbList where they help rank.
FAQ
Common questions about web design pricing.
Why is the Lean tier so much cheaper?
The Lean tier is genuinely a smaller scope: 7 content pages, you supply the content, and it excludes lead-routing forms, local SEO foundations, a blog section, copywriting, keyword research and the Google Setup Pack. You still get the backend essentials (sitemap, privacy policy, T&Cs, llms page) in addition to those 7 pages, and 6 months of free maintenance. It is for sole traders and anyone who needs a sharp, fast, professional site on a tight budget. If you need more, the Starter tier from $1,990 is the next step up.
What does "from $X" mean - is the price actually fixed?
The price you see is the starting point. Once we talk through your scope, we send a written quote with one fixed number for the whole project. That number does not change unless you ask for additional pages or features later. We do not bill hourly and we do not let scope creep eat into the agreed price.
What happens after launch?
Every build includes 6 months of free maintenance: small content updates and fixes, not major new work. After the 6 months, maintenance is quoted on demand with no retainer, or you can move to the Webstallion SEO plan where we look after everything on an agreed quarterly scope.
Do you offer Shopify?
Yes, see the Shopify page. Shopify builds start from $3,900 and are quoted per project because the platform constraints, theme work, and product import are different from a custom-coded site.
What about hosting and domain?
Hosting is $0 with Webstallion: we deploy to Cloudflare Pages, our preferred platform, and the accounts sit in your name. If your site is hosted elsewhere, you pay that provider directly. We do not sell domains; we help you acquire a standard domain for free, and if a domain needs to be brokered from an existing owner we can manage the purchase for $120 plus 10% of the domain cost, with any third-party fees such as escrow passed through at cost. Typical registrar cost for a normal domain is about $15 to $20 a year.
Ready to start
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Tell us what you need. We will reply with a scope, a price, and a launch date inside one business day. No obligation.
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