Free tools
Free tools for Australian small businesses.
Useful tools built for the people we'd love to work with one day. Free to use, no signup required, no upsell waiting. We add new ones when we find something Australian small businesses keep asking for.
What's available right now
Four tools live, more on the way.
Live
Free Website Audit
Paste in your website URL and we run a real audit: PageSpeed, SEO foundations, mobile usability, and the specific things we'd fix first. You get a scored ten-point checklist with the measured number beside every line, and we ask you the three we cannot see from here rather than guessing them.
Try it now →Live
3-Year Cost Calculator
Pick who would build it otherwise, offshore through to a high-end city agency or your own hours, put in the quote you were given, and see the true cost over 1, 3 or 5 years. Your figures, not ours.
Run the calculator →Live
Ads vs SEO Calculator
Enter your monthly Google Ads spend and see what the same money buys over 12 months as an asset you own: a hand-coded build plus ongoing SEO. Honest arithmetic on our published prices, no return estimates, no scare figures.
Run the numbers →Live
Google Business Profile Scorecard
The map pack is the first screen of most local searches, and most profiles are half set up. Twelve weighted questions, about two minutes, and you get your score and the gaps holding you back without giving us anything.
Score my profile →Live
Accessibility Quick Check
Enter your address and get the accessibility faults a machine can genuinely find, from form fields with no label to icon buttons a screen reader cannot name. Plain English, the fix for each, and an honest list of what automated testing cannot check.
Check my page →Live
Website Speed Test
Enter any page and we run Google's own PageSpeed test on it, then translate the result: what each Core Web Vital actually means for a visitor, and which fixes save the most time. Mobile and desktop, no signup.
Test my speed →Live, and still growing
Backlink Opportunities
Pick your industry and state and get a working checklist of the links an Australian business can actually earn: chambers, associations, licensing registers, council directories. Most are free. Every entry says how confident we are in it.
Build my list →Coming soon
SEO checklist generator
A simple browser-based checklist that walks through the 20 things every Australian small business website should check before launch. Industry-specific variants for dental, trades, accounting, and NDIS.
SoonComing soon
PageSpeed comparison
The Website Speed Test above covers one page at a time. This adds up to three competitors alongside it and shows the side-by-side, because the fastest practice in your suburb usually wins the booking, all else equal.
SoonWhy we give these away
Trust is earned, not pitched.
Most Australian web agencies hide their pricing, hide their methodology, and hide the actual state of the websites they've built. We take the opposite approach. Every tool on this page is genuinely free, runs entirely in your browser or against your real site, and tells you the truth about what's working and what is not.
If you use a tool and it turns up something we can help with, you'll know where to find us. If it turns up something you can fix yourself, that's fine too. Most Australian small businesses do not need a $4,000 rebuild; they need someone to tell them honestly what to fix first.
Got a tool idea?
Tell us what would actually help.
If there's a tool you keep wishing existed for Australian small business websites, we'd love to know. We build the ones the most people ask for.
Suggest a tool