Free tool
The Ads vs SEO Calculator.
Enter what you spend on Google Ads each month and see what the same money buys over 12 months as an asset you own: a hand-coded website build plus ongoing SEO. Honest arithmetic on our published prices, in AUD. No estimates of returns, no scare figures.
Your ad budget, two ways
Over 12 months, that budget totals
$0
Route 1: keep it on ads
- $0 spent over 12 months
- Visitors arrive while the campaign runs, which is the genuine strength of ads
- Spend is recurring: the clicks stop the day the budget stops
- Next year starts from zero again
Route 2: the same money as an asset
Both routes can be right. Ads make sense when you need enquiries this month or when a strong site is already converting well. The organic route costs the same money once, and what it builds keeps working after the spend stops. If you want a straight answer on which fits your situation, ask us and we will tell you honestly, including when the answer is "keep the ads".
Assumptions and where the numbers come from
- Build prices are Webstallion's published tiers: Lean from $799, Starter from $1,500, Growth from $2,500, Scale from $4,500. One-off, fixed price, no ongoing platform fees.
- SEO is Webstallion's published plan at its base rate of $520 per month. That is a starting price, not a flat fee: a bigger scope costs more, so read the months below as what the entry rate buys.
- The 12-month total is your monthly spend plus your entered management fee, multiplied by 12. Nothing else is added or assumed.
- We do not estimate what your ads return, and we do not promise what SEO will return. This is arithmetic, not a forecast.
Common questions
Asked before running the numbers.
Should I stop running Google Ads?
Not necessarily. Ads deliver visitors immediately, which matters when you need enquiries this month, and they can work very well on top of a site that already converts. The point of this calculator is simpler: to show what the same annual budget buys as a one-off build plus ongoing SEO, so you can weigh a recurring cost against an asset you own.
Why does the calculator use a 12-month window?
Because that is the fairest comparison window. Ad spend is monthly and stops delivering the day you pause it. A website build is a one-off cost and SEO work compounds over months, so comparing a single month tells you very little. Twelve months puts both routes on the same footing.
Where do the prices in the results come from?
They are Webstallion's published prices: hand-coded builds from $799 (Lean) to $4,500 (Scale) and the SEO plan from $520 per month, which is a base rate rather than a flat fee. We do not estimate what your ads return or promise what SEO will return. The results are arithmetic on your inputs and those published prices.