Case study
The Bug Guy
A 20-year pest controller, out on his own and chasing strata and commercial work, swapped a DIY builder site for a fast, hand-coded website built to win it.
- Pest control, Sydney
- 13 pages, hand-coded
- 90+ PageSpeed on mobile
- Launched June 2026
Before and after
From a DIY builder to a B2B-ready site.
Same business, a completely different first impression for a building manager comparing pest control providers.
The brief
A 20-year tradie going after bigger work.
Mark Chan has spent 20 years in pest control. He recently set out on his own as The Bug Guy, with a clear goal: win more strata and commercial work. These are the higher-value jobs where the buyer is a building manager or facilities company who compares providers online long before they pick up the phone.
He had built his first website himself on Durable, a DIY builder. In his own words: "I built the old website myself, but I do not have the experience to build a professional website. I do not know what elements I need to look professional and credible." For B2B work, that credibility is the whole game.
-
A DIY builder template
The old site looked like every other Durable build, not a business a strata committee would shortlist for a contract.
-
No way to prove the work
Nowhere to show the real commercial and strata jobs he had done, which is exactly the proof B2B buyers look for.
-
Thin local SEO
No structured data, weak page structure, and little to help him show up for pest control searches across Sydney.
-
Locked into a subscription
Tied to the builder's monthly plan, with limited control over his own site.
What we delivered
A hand-coded site built to win B2B work.
Hand-coded, 13 pages
A fast site written by hand from scratch. No builder, no WordPress, and no monthly platform fee.
A strata & commercial page
Real work, front and centre: city offices, food premises and kitchens, strata buildings, and rental portfolios, so B2B buyers can see he has done the job before.
Lead capture that never drops an enquiry
Every enquiry is emailed and logged the moment it comes in, so no job slips through the cracks.
Click-to-call everywhere
Built mobile-first for managers and tenants who just want to tap and call, with the number always within reach.
90+ PageSpeed on mobile
Optimised images and no render-blocking scripts. The site loads fast on a phone, where most of his traffic lands.
Found on Google from day one
Full structured data, Google Business Profile set up, analytics connected, and 301 redirects so his existing rankings carried straight across to the new site.
The build, by the numbers
What he walked away with.
-
13Pages, hand-coded A full site, every page written by hand, with a dedicated strata and commercial section.
-
90+PageSpeed on mobile Fast on a phone at launch, where the majority of his enquiries come from.
-
$0Ongoing platform fees He owns the code and the domain outright. No builder subscription, no licence fees.
-
100%His rankings, carried across 301 redirects moved his existing Google presence onto the new site with no gap.
"The website looks extremely professional. It is a big step up from what I had built myself, and if I had met Param earlier I would not have wasted time doing my own. Working with him was easy. He walked me through every step and what to expect. I would tell any business owner to build it the right way the first time: a site that grows with the business and helps it grow."
Get started
Want a site like this?
We build fast, hand-coded websites for Australian trades and local businesses. Fixed price, full ownership, no platform lock-in. Book a free call and yours could be the next case study.